What does it take for one of Europe's premier health clubs to stay on top form when its membership is so fluid?
In London's highly competitive gym and fitness sector, staying at the top requires focus, particularly when you have a fast membership turnover of transient City bankers and financial professionals.
But with 8,000 members, 100,000 square feet of space and the final phase of a multi-million pound refurbishment just completed, the Reebok Sports Club in Canary Wharf is clearly doing something very right.
In large part, that's down to Sales and Marketing Director Diane Kay and her team ensuring a steady stream of new members keeps flowing through the doors of what is one of Europe's largest and most luxurious health clubs.
"Act! has become our bible when it comes to monitoring and managing new memberships, as it let's us trace the entire sales chain from initial contact, so we always know who's done what."
Sales & Marketing Director, Reebok Sports Club
Act! gives Reebok Sports Club a competitive edge. Diane knows from her 'mystery shopping' at other gyms and fitness centres, that half of those she contacts never get in touch with her again. Many don't even ask for her details. Percentage of prospects followed up by using Act! - 100%
Time saved by a sales manager not having to resolve issues over individual sales figures - half a day a month approximately
Percentage of members who mistakenly receive a sales call after becoming members (an absolute 'no no' for the club) - 0%
Want to read this article later? Why not download the PDF to view in your own time or you can share with a colleague or friend.