When a family-run firm with a hundred year history wanted to raise its customer service level to an even higher standard, it needed a solution that would allow it to maintain the 'personal touch' that it was known for.
MCJ Casings is one of the UK's few remaining independent processors of natural sausage skins, with a well-earned reputation for the quality of its products and standard of customer care.
So, when the company acquired a butchers' sundries firm, there was a real determination to maintain and strengthen the connection with its customers, ranging from supermarkets and wholesalers through to independent high street butchers.
"Our personal touch is what sets us apart from our competitors," says MCJ Casing's sales manager Angela Banks, "so we were very keen to make sure that we maintained strong relationships with our customers as we expanded."
With a move into new premises, it seemed the perfect time to reboot the company's account management systems.
"With Act! all members of our sales team can find out everything they need to know about a customer at the touch of a button, so relationships flow much more smoothly."
Sales Manager at MCJ Casings
Since introducing Act! fully into their sales and customer management process, MCJ Casings has seen a remarkable improvement in productivity with the number of accounts that Angela and her team manage rising from 400 to 700, and all without the need for any new members of staff.
Want to read this article later? Why not download the PDF to view in your own time or you can share with a colleague or friend.